ABOUT US

History & Positioning

Founded in 2015, JOYTOY is a premier sci-fi mecha model and action figure brand headquartered in China, holding full independent intellectual property rights. Over the past decade, we have focused on incubating peripheral models across animation, film, and gaming. Our mission is to fill the gap in the premium collector market and drive the global development of mecha toy culture.

Team & Capabilities

The JOYTOY team comprises elite illustrators, original designers, 3D modelers, and engineers. We have established a full industrial chain—from concept creation, design, and R&D to manufacturing and global distribution. This integrated approach allows us to maintain strict quality control and build a sustainable, high-quality business model for collectors worldwide.

Vision & Philosophy

Looking ahead, JOYTOY will continue to explore and acquire exceptional intellectual properties (IPs) globally. While maintaining steady growth, we strive for continuous innovation, upholding the vision of combining artistry with collectibles. We are dedicated to becoming a world-class comprehensive model development platform through the fusion of culture and creativity, with "Unprecedented Toys" as our enduring core philosophy.